Karen Milde, Reframe Marketing, Vancouver, BC, CYBF Mentor
In order to find potential export markets, developing an export plan identifying the most profitable international markets for your products or services is essential. Preparing financial assistance ahead of time if needed is also prudent.
When searching for export markets in the midst of economic instability (like today), look for signs of positive economic activity in your particular industry. Yes, even when there is global economic instability, there are industry niches that are doing well from which you can benefit.
The government also provides comprehensive support packages including detailed analyses of target markets abroad for companies like yours looking to export products. Resources like Canada Business Network, Border Information Service ,and TradeStart can provide access to numerous publications, directories, statistical information and published market research about your chosen market
Another option to consider, if it fits within your budget, is attending overseas trade fairs. These enable you to network with potential customers about your product and take part in locally-organized domestic or international trade missions.