David JohnsonTravel is not just a hobby or a luxury for Gen Z, the generation born between 1997 and 2012. It is a way of life, a source of inspiration, and a means of expression. Gen Z is the most diverse, educated, and connected generation in history, and they have a huge influence on the tourism and hospitality industry.
According to Bankrate, adult Gen Z takes about three trips every year, more than any other generation. They are not afraid to explore new places, cultures, and experiences, and they have a strong sense of what they want from their travels. They are also socially and environmentally conscious, and they seek to make a positive impact on the world.
In line with this, here are the top travel trends that Gen Z has helped shape and make popular in 2023.
1. “Bleisure” Trips
Gen Z is not only adventurous but also ambitious. They value work and career, but they also value balance and fun. That’s why they embrace “bleisure” travel, a combination of business and leisure. Bleisure travel is when Gen Z takes on work trips and extends them for a few days to include leisure activities and explore the destination further.
According to YPulse, nearly 68% of European Gen Z in the workforce highly prioritize having a good work-life balance. They know how to make the most of their time and money, and they enjoy mixing work and play. When they are sent to a city, Gen Z travelers squeeze in elements of relaxation to strike the perfect mix of work and fun.
2. Set-Setting
Gen Z is not easily swayed by mass marketing or mainstream pop culture. They have their own tastes, preferences, and passions, and they seek to express them through their travels. They follow fandom tourism, or set-setting, which is traveling to destinations that are associated with their favorite film, series, books, or even anime.
For example, some cinephiles choose to visit Vienna, as the film “Before Sunrise” features local landmarks such as the Wiener Riesenrad. This type of tourism allows fans to immerse themselves deeper into the stories they adore while creating a personalized experience they can enjoy with fellow fans.
3. All-Inclusive Travel
Gen Z may have a lot of dreams, but they also have a lot of debts. They are pragmatic and budget-conscious when it comes to their purchases, and they look for ways to save money and time. That’s why they love all-inclusive travel, which means everything is included in one package — flights, accommodation, transfers, meals, etc..
All-inclusive travel is a cost-efficient and hassle-free travel strategy that is perfect for any jet-set Gen Z looking to take a fun holiday without breaking the bank. It also offers a variety of budget-friendly destinations to choose from, whether it be an island adventure in Greece and Spain or city tours in France and Italy.
The Takeaway
Gen Z is a generation that knows what they want and takes great steps to have their overall well-being and preferences taken care of. They are shaping the future of travel with their trendsetter status and love for travel, and they are inspiring others to follow in their footsteps.
